In the hospitality industry, encouraging guests to book directly with your property can transform your business. Direct bookings offer numerous advantages over third-party platforms, helping you build stronger relationships with your guests and increase your revenue.

The Smart Way To Increase Direct Bookings

Everyone agrees that direct bookings are better for margins—and they come with added benefits like stronger guest relationships and long-term value. But in the rush to drive more of them, it’s easy to overlook some important details. And sometimes, those details matter more than we think.

Top Trends for 2025: What You Need to Know There is so much going on with hospitality and technology that we had to split this in two...

Google has been working on hotel-specific ads since about 2010, but this ad product has evolved over the years and in 2018 has really exploded, growing 65%, according to Google.  The current version of this product and the audience size are relatively new.  By some estimates they may have passed TripAdvisor, which has long claimed to be the "world's largest travel site".  Despite not being a traditional "travel site", their role in the industry is likely to get bigger.  As ho