COMMON PITFALLS AND SOLUTIONS

By now, you know that we are very optimistic about AI for hotels, but that doesn't mean we are blind to the dangers and pitfalls that are likely to come. At this stage, little is known about the longer-term impacts or some of the unexpected consequences. The open,...

1. The Distinction Between AI and Conventional Software

Conventional software is known for its precision and consistency. When you run a command, you expect the same output every time. For instance, calculating the Average Daily Rate (ADR) using a traditional software tool will always yield the...

POTENTIAL SCENARIOS AND IMPACTS TO HOTEL OPERATIONS

Implementing AI in hotel operations can lead to significant reductions in labor costs while enhancing productivity and efficiency. This shift can impact various aspects of the hotel industry, transforming operations, guest experiences, and...

HOW TO THINK ABOUT A.I.

I listen to a few podcasts about A.I., and I've been hearing some common themes that are highly relevant to hotels. Most of these podcasts focus on AI technology and business in general, so they usually don't describe problems and solutions specific to hotel management....

 Looking to increase your boutique hotel’s revenue effortlessly? We have just the right resource for you! Our recent webinar, "Revenue Management Made Simple," is now available for viewing.

In this insightful session, we delve into practical strategies that you can implement right away...

As many of you know, FITUR stands as one of the foremost travel conferences globally, and this year, the buzz around artificial intelligence was particularly noticeable. Hosted in Madrid, this prestigious international tourism fair featured a compelling roundtable discussion titled "Artificial...

As we reconnect after a pause, we're excited to spotlight our new Yield Management Course, a free tool designed specifically for boutique hotel managers. After watching the video above, register by clicking here.

Forecasting demand and adjusting pricing can be challenging. Our course...

In our April subscriber webinar we discussed ways to get more Direct Bookings, including some best practices that few hotels actually implement well.  Plus, we talk about the latest Covid updates and advice for running a hotel in this new environment.  It's about 56 minutes.  Hope...

 If you want more Direct Bookings, then Google Hotel Ads is a train you want to get on. Yes, it has been around for a while, but it is now refined, optimized, and getting in front of many more consumers and search results.  This means it's generating a lot more reservations - and it's...

Retargeting Ads has been around for years, but this technology was often out of reach when it came to Display ads for smaller hotels.  Re-targeting can be done on most digital marketing platforms now, including Facebook and Google, so if your Marketing Plan needs a better ROI, then this...