Rate Parity Strategy can improve a boutique hotel's revenue

Most hotels find the issue of rate parity to be a headache, but there are ways to maximize your revenue and minimize frustration with this issue.  Some hotels think that parity is a contractual or policy issue, while others refuse to be intimidated by OTAs and insist on pricing each channel...

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12 ways Yield Management is like Surfing - Plus one big difference

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If you run a small, independent, or boutique hotel, you may be too busy to analyze lots of data to do Yield Management, and you may even find it painful and boring.

You know it's important for your hotel, but maybe you have a hard time wrapping your...

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What does Elasticity have to do with filling your hotel?

 

Elasticity is an important concept in economics - and also for hotel bookings.  Perhaps you are not the analytical or academic type, or maybe you find economics boring, but this is an important concept to keep in mind when you think about raising rates. 

The simplest definition of Price...

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Online Sales Help For Hotels - Revenue Is Oxygen

 

Getting reservations and visibility for your property requires a bit of technical expertise.  OTAs are different and Booking Engines can be hard to install and keep synchronized with other systems.  But why become an expert when you have so many other things to manage at your property....

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Concise Advice for Online Revenue

Get these things right and revenue improves!  This is only a starting point and there is a lot of detail (and work) that goes into fixing these issues, but if you get all these things right, this takes care of the biggest revenue problems we see in boutique and independent hotels. 

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Fundamentals of Channel Management for Resorts

Hotel Marketing has become completely entwined with technology, but what if you don’t understand all that technology?  Your revenue depends on it.  Although many principles of revenue management still apply, they become nearly unrecognizable with all the talk of clouds,...
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