As we reconnect after a pause, we're excited to spotlight our new Yield Management Course, a free tool designed specifically for boutique hotel managers. After watching the video above, register by clicking here.

Forecasting demand and adjusting pricing can be challenging. Our course...

In our April subscriber webinar we discussed ways to get more Direct Bookings, including some best practices that few hotels actually implement well.  Plus, we talk about the latest Covid updates and advice for running a hotel in this new environment.  It's about 56 minutes.  Hope...

 If you want more Direct Bookings, then Google Hotel Ads is a train you want to get on. Yes, it has been around for a while, but it is now refined, optimized, and getting in front of many more consumers and search results.  This means it's generating a lot more reservations - and it's...

Retargeting Ads has been around for years, but this technology was often out of reach when it came to Display ads for smaller hotels.  Re-targeting can be done on most digital marketing platforms now, including Facebook and Google, so if your Marketing Plan needs a better ROI, then this...

COVID 19 has impacted the hotel business in a massive, immediate, and unexpected way. Under such circumstances, some hotels have little they can do, but there are still a few things that can be done to prepare for the future. Will people travel again? When will people travel again? What should...

 Many boutique hotel managers (and their agencies) spend almost all their time analyzing and optimizing traffic. But all that traffic means little to the hotel - unless it converts into Direct Bookings and Revenue. 

Large companies spend enormous resources to measure and improve...

Many hotels have been fighting an ongoing battle with OTAs for years - and in some cases there is good reason.  But don't let that get in the way of doing the right thing to get more business out of these huge channels.  Many hotels are missing out on critical details that make a big...

Consumers are often searching the web, but what are they looking for?  In a word, they are searching for "Value".  This is similar to price or rate, but actually quite different and often moves in opposite directions.  If a great hotel goes down in price, then "value" to the...

Boutique Hotels are busy and many people wear lots of hats, so this video teaches Revenue Management (and Yield Management) in the simplest way possible.  Learn the fundamentals of pricing rooms properly in the future, based on supply and demand, and learn how to do it efficiently, so you...

If you've tried to create content for all your social media channels, you know it can VERY time consuming.  You need to select the right photo (or video), do some editing, write the text, and then modify for each social media channel.  Pretty soon you've spent a few hours on a single...