Elasticity is an important concept in economics - and also for hotel bookings.  Perhaps you are not the analytical type, or the academic type, or maybe you find economics boring, but it can still be useful way to think about your rate strategy, so we're going to explain it in basic...

Getting reservations and visibility for your property requires a bit of technical expertise.  OTAs are different and Booking Engines can be hard to install and keep synchronized with other systems.  But why become an expert when you have so many other things to manage at your property....

Get these things right and revenue improves!  This is only a starting point and there is a lot of detail (and work) that goes into fixing these issues, but if you get all these things right, this takes care of the biggest revenue problems we see in boutique and independent hotels. 

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