Simple and Effective Revenue Strategies for Boutique Hotels

 Looking to increase your boutique hotel’s revenue effortlessly? We have just the right resource for you! Our recent webinar, "Revenue Management Made Simple," is now available for viewing.

In this insightful session, we delve into practical strategies that you can implement right away...

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AI Revolution in Hotel Marketing: Confirmations from FITUR 2024

 

As many of you know, FITUR stands as one of the foremost travel conferences globally, and this year, the buzz around artificial intelligence was particularly noticeable. Hosted in Madrid, this prestigious international tourism fair featured a compelling roundtable discussion titled "Artificial...

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Uncover the Secret to Profitability with Our Free Yield Management Course

 

As we reconnect after a pause, we're excited to spotlight our new Yield Management Course, a free tool designed specifically for boutique hotel managers. After watching the video above, register by clicking here.

Forecasting demand and adjusting pricing can be challenging. Our course...

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Webinar: Direct Bookings and Covid Updates

 

In our April subscriber webinar we discussed ways to get more Direct Bookings, including some best practices that few hotels actually implement well.  Plus, we talk about the latest Covid updates and advice for running a hotel in this new environment.  It's about 56 minutes.  Hope...

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Google Hotel Ads are growing - Is your hotel plugged in?

 If you want more Direct Bookings, then Google Hotel Ads is a train you want to get on. Yes, it has been around for a while, but it is now refined, optimized, and getting in front of many more consumers and search results.  This means it's generating a lot more reservations - and it's...

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Improve ROI with Retargeting Ads

Retargeting Ads has been around for years, but this technology was often out of reach when it came to Display ads for smaller hotels.  Re-targeting can be done on most digital marketing platforms now, including Facebook and Google, so if your Marketing Plan needs a better ROI, then this...

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What hotel management can do during Corona virus

COVID 19 has impacted the hotel business in a massive, immediate, and unexpected way. Under such circumstances, some hotels have little they can do, but there are still a few things that can be done to prepare for the future. Will people travel again? When will people travel again? What should...

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Hotels should focus on Conversion first... then Traffic

 Many boutique hotel managers (and their agencies) spend almost all their time analyzing and optimizing traffic. But all that traffic means little to the hotel - unless it converts into Direct Bookings and Revenue. 

Large companies spend enormous resources to measure and improve...

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Tips and Secrets to get more value from OTA channels

Many hotels have been fighting an ongoing battle with OTAs for years - and in some cases there is good reason.  But don't let that get in the way of doing the right thing to get more business out of these huge channels.  Many hotels are missing out on critical details that make a big...

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Hotel Consumers Are Searching For Value - Are you there?

Consumers are often searching the web, but what are they looking for?  In a word, they are searching for "Value".  This is similar to price or rate, but actually quite different and often moves in opposite directions.  If a great hotel goes down in price, then "value" to the...

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Weekly tips for driving more hotel revenue!

In just 5-10 minutes per week, this might be the best investment you make.