What are Google Hotel Ads and how do they work? Get more direct bookings with Google Hotel Ads.
- Apr 30, 2019
- 2 min read
Updated: Apr 11, 2025
Google has been working on hotel-specific ads since about 2010, but this ad product has evolved over the years and in 2018 has really exploded, growing 65%, according to Google. The current version of this product and the audience size are relatively new. By some estimates they may have passed TripAdvisor, which has long claimed to be the "world's largest travel site". Despite not being a traditional "travel site", their role in the industry is likely to get bigger. As hotels look to reduce commissions and sell more rooms direct, this channel becomes even more important for boutique hotels. Below are some more details and a quick informative VIDEO.
