About Us

Resort Income Optimization has been partnering with small, independent hotels since 1999. Our story began with a charter airline that transported travelers to gorgeous boutique resorts in the Caribbean. Initially, we assisted these resorts in managing their presence on travel websites. However, now our focus is on ensuring that hotels get more reservations and revenue from each booking through the following services:

  • Revenue/Yield Management, which optimizes rates and occupancy in the future with less guesswork
  • Channel Management and Connectivity, providing accurate synchronization with PMS and other systems, as well as increased visibility on OTAs and Direct Booking Engines
  • Search and Social Marketing to boost visibility and increase Direct Bookings

We offer full-service solutions for hotels that want us to take care of everything, so they can concentrate on providing the best possible guest experience. For others who prefer to take the reins, we provide simple-to-use guides and videos to get them started. We always give honest advice and suggest what is best for our clients, not what is best for us. We treat our clients as long-term partners and develop relationships that are mutually beneficial.


Robert Russell leads our company and has over 20 years of experience assisting hospitality businesses with digital, social, and mobile marketing. Robert has worked with hotels in dozens of countries, from large chains to small boutique resorts. He has also spoken at conferences and written articles, including a book on Revenue Management called The Hotel Handbook for Online Revenue.

To learn more about how we can help improve the financial health of your hotel, please contact us at [email protected] or 1-678-534-7125. We would love to hear from you and provide a free consultation.


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