Retargeting Ads has been around for years, but this technology was often out of reach when it came to Display ads for smaller hotels.  Re-targeting can be done on most digital marketing platforms now, including Facebook and Google, so if your Marketing Plan needs a better ROI, then this concept beco...

COVID 19 has impacted the hotel business in a massive, immediate, and unexpected way. Under such circumstances, some hotels have little they can do, but there are still a few things that can be done to prepare for the future. Will people travel again? When will people travel again? What should hotel...

 Many boutique hotel managers (and their agencies) spend almost all their time analyzing and optimizing traffic. But all that traffic means little to the hotel - unless it converts into Direct Bookings and Revenue. 

Large companies spend enormous resources to measure and improve conversions of all ...

Many hotels have been fighting an ongoing battle with OTAs for years - and in some cases there is good reason.  But don't let that get in the way of doing the right thing to get more business out of these huge channels.  Many hotels are missing out on critical details that make a big difference in g...

Consumers are often searching the web, but what are they looking for?  In a word, they are searching for "Value".  This is similar to price or rate, but actually quite different and often moves in opposite directions.  If a great hotel goes down in price, then "value" to the consumer goes up.  All t...

Boutique Hotels are busy and many people wear lots of hats, so this video teaches Revenue Management (and Yield Management) in the simplest way possible.  Learn the fundamentals of pricing rooms properly in the future, based on supply and demand, and learn how to do it efficiently, so you can do it ...

If you've tried to create content for all your social media channels, you know it can VERY time consuming.  You need to select the right photo (or video), do some editing, write the text, and then modify for each social media channel.  Pretty soon you've spent a few hours on a single piece of conten...

For smaller hotels, getting better placement and visibility can be a major challenge, but if you figure out this problem, the revenue will follow.  In just a few minutes, this video will show you the most important aspects of hotel room distribution. 

On the internet, your hotel literally BECOMES D...

Some of you may be asking:  "What is RMS?!"  It stands for Revenue Management Software and if you've never heard of it, then you might not be ready.  

On the other hand, I've spoken to many of you that know what RMS is, but you're not really sure if you are ready for this investment and level of co...

Revenue Management can bring tremendous financial benefits to a hotel, but only if the key data is mostly clean and up to date.  100% accuracy is obviously ideal, but you can still get value from this process with 99% or 98% accuracy.  It does not matter if you are using Excel or using more advanced...