How Perplexity AI Could Transform Online Shopping and Hotel Bookings

Perplexity AI has recently introduced a revolutionary shopping feature that offers a seamless, integrated buying experience. While this advancement has primarily targeted e-commerce, its potential implications for the travel...

Does Black Friday Really Work for Hotels? Understanding the Economics and Making Smart Decisions

Black Friday is a retail juggernaut, synonymous with deep discounts and massive shopping sprees. Over time, this holiday has expanded into other sectors, including travel, making it a prime...

Artificial Intelligence is evolving rapidly, and OpenAI's latest model, ChatGPT-o1, brings some exciting new capabilities that have a direct impact on industries like revenue management. The most notable improvement is something called "Chain of Thought" reasoning, which allows the AI to think...

As the hospitality industry continues to evolve, small and boutique hotels often find themselves at a disadvantage when competing against larger chains that have the resources to invest in cutting-edge technology. Many boutique hotels struggle with revenue management, finding it challenging to...

Revenue Management Terminology Can Cause Confusion

"Revenue Management" has become a popular phrase because it plays a critical role in hotel operations. However, depending on a person's perspective, it can have different meanings. The short bullet points below, along with the video linked below,...

The hospitality industry is constantly evolving, and staying ahead of the curve is critical for boutique hotels. With the recent launch of OpenAI’s o1 model series, hotel marketers and revenue managers now have access to a cutting-edge tool that could reshape how they optimize room rates...

Are you a boutique hotel manager wondering how to integrate AI into your operations? Just like the well-known Dancing Guy video and its TED talk analysis, AI adoption follows a similar pattern: it starts with a lone "nut" and eventually becomes a widespread movement.

Watch how a lone nut...

COMMON PITFALLS AND SOLUTIONS

By now, you know that we are very optimistic about AI for hotels, but that doesn't mean we are blind to the dangers and pitfalls that are likely to come. At this stage, little is known about the longer-term impacts or some of the unexpected consequences. The open,...

1. The Distinction Between AI and Conventional Software

Conventional software is known for its precision and consistency. When you run a command, you expect the same output every time. For instance, calculating the Average Daily Rate (ADR) using a traditional software tool will always yield the...

POTENTIAL SCENARIOS AND IMPACTS TO HOTEL OPERATIONS

Implementing AI in hotel operations can lead to significant reductions in labor costs while enhancing productivity and efficiency. This shift can impact various aspects of the hotel industry, transforming operations, guest experiences, and...