Retargeting Ads has been around for years, but this technology was often out of reach when it came to Display ads for smaller hotels. Re-targeting can be done on most digital marketing platforms now, including Facebook and Google, so if your Marketing Plan needs a better ROI, then this concept becomes more important.
This quick video should get the gears spinning about how you can get creative to improve your Marketing ROI.
Reading this for just 5-10 minutes per week might be the best investment you make.