Many boutique hotel managers (and their agencies) spend almost all their time analyzing and optimizing traffic. But all that traffic means little to the hotel - unless it converts into Direct Bookings and Revenue.
Large companies spend enormous resources to measure and improve conversions of all kinds of pages: Email Opt-In, Reservations, and Revenue. But smaller hotels often lack the measurement tools and expertise to know the real conversion metrics and Marketing ROI. Plus, once you've identified a problem, then you have to improve your online experience, which may involve costly changes to the Direct Booking Engine.
This video will explain why this is so important and how a small improvement in conversion can make a big difference in the Return on Marketing Investment.