Hotels should focus on Conversion first... then Traffic

 Many boutique hotel managers (and their agencies) spend almost all their time analyzing and optimizing traffic. But all that traffic means little to the hotel - unless it converts into Direct Bookings and Revenue. 

Large companies spend enormous resources to measure and improve conversions of all kinds of pages: Email Opt-In, Reservations, and Revenue. But smaller hotels often lack the measurement tools and expertise to know the real conversion metrics and Marketing ROI. Plus, once you've identified a problem, then you have to improve your online experience, which may involve costly changes to the Direct Booking Engine.

This video will explain why this is so important and how a small improvement in conversion can make a big difference in the Return on Marketing Investment.