If you want more Direct Bookings, then Google Hotel Ads is a train you want to get on. Yes, it has been around for a while, but it is now refined, optimized, and getting in front of many more consumers and search results. This means it's generating a lot more reservations - and it's starting to pose a serious threat to the OTAs and other metasearch players.
This quick video will show you what you need to know to get started. If you've already started, then let us know in the comments how it has worked for you. Has it replaced OTA bookings? Is it more profitable than other channels? Is it growing in your market?