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Free Guide: How Boutique Hotels Can Sell More Rooms Online

Simple, actionable strategies to increase bookings, improve OTA performance, and get more direct reservations—without complicated software.

What you will learn:

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  • More Direct Bookings – Optimize your website, booking engine, and paid ads to convert travelers.

 

  • Smarter OTA Strategy – Rank higher, get better visibility, and reduce commission waste.

  • Yield Management Simplified – Use your data and the right tactics to maximize every room night.

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Who is this for?

This in-depth guide is made for hotel owners, general managers, and anyone responsible for driving revenue at a boutique property. Inside, you'll learn how to:

  • Maximize direct bookings with better websites and smarter marketing

  • Improve visibility and net revenue on OTAs like Booking.com and Expedia

  • Use metasearch, Google Ads, and Airbnb to attract high-value guests

  • Apply yield management strategies—without extra software or staff

  • Avoid common mistakes that cost boutique hotels thousands each year

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Access to the Community

Along with the Guide, you will have a chance to join the online community. Once you're in, you can ask questions and interact with other hoteliers, as well as experts like Rob Russell. It's a great way to get feedback on new ideas and rapidly changing technologies. And it's free!

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Yes, I want the Guide!

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