Free Guide: How Boutique Hotels Can Sell More Rooms Online
Simple, actionable strategies to increase bookings, improve OTA performance, and get more direct reservations—without complicated software.
What you will learn:
More Direct Bookings – Optimize your website, booking engine, and paid ads to convert travelers.
Smarter OTA Strategy – Rank higher, get better visibility, and reduce commission waste.
Yield Management Simplified – Use your data and the right tactics to maximize every room night.
More Direct Bookings – Optimize your website, booking engine, and paid ads to convert travelers.
For Boutique and Independent Hotels
The RIO Guide
To Selling More Hotel Rooms Online
Who is this for?
This in-depth guide is made for hotel owners, general managers, and anyone responsible for driving revenue at a boutique property. Inside, you'll learn how to:
Maximize direct bookings with better websites and smarter marketing
Improve visibility and net revenue on OTAs like Booking.com and Expedia
Use metasearch, Google Ads, and Airbnb to attract high-value guests
Apply yield management strategies—without extra software or staff
Avoid common mistakes that cost boutique hotels thousands each year
Access to the Community
Along with the Guide, you will have a chance to join the online community. Once you're in, you can ask questions and interact with other hoteliers, as well as experts like Rob Russell. It's a great way to get feedback on new ideas and rapidly changing technologies. And it's free!
Weekly Education
Get weekly insights tailored for boutique hotels—covering fast-moving topics like Technology and AI, plus timeless revenue drivers like Revenue Management, Channel Strategy, and Social Media Marketing. Real advice that helps you achieve your growth targets.
