Many marketers pay a lot of attention to advertising and generating traffic to their website, but not enough attention to Conversion. But conversion can have a bigger impact on profitability. If you spent the same amount of money to get people to your website, but more of them turn into bookings (or higher value bookings), then that is clearly more profitable.
If you are not an expert in digital marketing or e-commerce, this short and simple video will show you why Conversion is SO important. Marketing should be an INVESTMENT, instead of just an EXPENSE. But it's only a good investment if the conversion is good and adding more marketing dollars may just put more money (and customers) down the drain.